Master's
Degree in Advertising
Master's degree programs in
advertising offer professional, career-oriented education in mass
communications and media. Many programs include specializations such as
international advertising, accountant management or media technology. Students
earning advertising master's degrees often work on case studies that simulate
challenges developing strategies and promotions similar to ones they may face
in their careers. Programs commonly encourage internships with local advertising
agencies or advertising departments of regional corporations.
Educational
Prerequisites
An undergraduate degree is required
for admission to an advertising master's degree program. A background in mass
communications or prior coursework in advertising, public relations or marketing
is helpful, though rarely required. Most programs require applicant to submit
scores from the Graduate Record Examination (GRE).
Program
Coursework
Courses in master's degree programs
in advertising cover theories of advertising, practical aspects of promotion
planning and research into consumer behaviors. Common courses include the
following:
- Advertising theory
- Consumer behavior analysis
- Brand communication
- Advertising account management
- International advertising
- Marketing strategy
- Graphic design
- Advertising copywriting
Popular
Career Options
Graduates of master's degree
programs in advertising develop skills in planning, designing and writing
promotions for newspapers, websites, television and other sources. Graduates
can pursue careers as:
- Advertising manager
- Graphic designer
- Copywriter
- Creative manager
- Web designer
Continuing
Education Information
Most entry-level careers in
advertising require only a bachelor's degree in public relations, mass communications
or a related field. Advertising master's degrees prepare graduates for
managerial roles or for professional advancement.
Masters degrees in Advertising: A program
that focuses on the creation, execution, transmission, and evaluation of commercial
messages in various media intended to promote and sell products, services, and
brands; and that prepares individuals to function as advertising assistants,
technicians, and managers. Includes instruction in advertising theory,
marketing strategy, advertising design and production methods, campaign methods
and techniques, media management, related principles of business management,
and applicable technical and equipment skills.
